He avocado or avocado It is a fruit that grows on a type of tree native to Mesoamerica. It was domesticated by indigenous peoples and, currently, has achieved great popularity thanks to its beneficial properties for cardiovascular health. Thus, Mexican avocado is considered one of the best in the world!!
Then, We will analyze the characteristics of the Mexican avocado, widely considered one of the best in the world.
Properties of avocado from Mexico
This species of avocado, which is characterized by being grown in tropical climates, It has multiple health benefits. Among its main avocado benefits highlights its ability to protect eye health, as it helps prevent the appearance of cataracts and age-related macular degeneration.
The avocado or Mexican avocado, is a excellent source of vitamin E, an essential nutrient to keep skin soft and supple. Also, Helps keep hair and nails strong and healthy.
It also has a high folic acid content, a nutritious especially recommended for promote cardiovascular health and contribute to reduce cholesterol levels. Likewise, thanks to its high fiber content, helps regulate intestinal transit.
Avocado production in Mexico
Within the Mexican territory, this fruit is considered as "green gold" due to the great popularity it has achieved both in the United States and in the rest of the world. As a consequence, Its production and distribution have become a strategic sector that, in certain areas, has generated conflicts related to the control of the activity.
In this country, approximately a third of avocados which is consumed throughout the world, which makes Mexico one of the main references of this industry at an international level. Also, due to its volcanic terrain, Most of the plantations are concentrated in the state of Michoacan.
The export of Mexican avocados to the United States
The export of avocado to the United States began thanks to the signing of the North American Free Trade Agreement (NAFTA) in 1994. Before that date, its import was prohibited due to fear of possible insect infestation. However, since then, Sales of this fruit have increased and continue to grow today.
In fact, It is estimated that during the Super Bowl celebration in the United States, more than 130 million tons of guacamole made with avocado. To meet this demand, Mexico exports millions of pounds of avocado to the US market each year.
The type of best selling avocado and distributed throughout the United States is the variety Hass, considered the most popular on the market for its flavor, texture and quality. Also, approximately, he 90% of avocados imported by the United States come directly from the state of Michoacán.
However, In this region of Mexico avocado production has been affected by security problems related to organized crime. In some areas, certain criminal groups They have put pressure on producers through extortion and the collection of illegal fees.
The export of the Mexican avocado to the world
The main market for Mexican avocado is the United States, in fact approximately 84% of the production destined for export to that country comes from Michoacán. Its main commercial strategy consists of promote avocado during high-profile events, As the Super Bowl, and in celebrations like Cinco de Mayo.
However, the Mexican avocado export market is not solely focused on the United States. It also has an important presence in China, Canada, Japan and various European countries, where it has producers and business partners who help distribute this fruit.
Likewise, there are distributors in South America and Middle East. In the case of Canada, one of the promotional strategies has consisted of advertising the Mexican avocado during the broadcasts of hockey games., taking advantage of sports advertising spaces. This initiative has contributed to increasing consumer interest in this fruit.
Thanks to these strategies, Exports to Canada have reached 37.000 tons of avocados per year. In the case of China, The distribution strategy has been supported by collaboration with Alibaba, one of the largest e-commerce giants worldwide.
In Japan, developed a close collaboration with Moccomichi Hayami, one of the most influential gastronomic actors and presenters in the country, who act as ambassador of the mexican avocado in the Japanese market.
Also, in supermarkets in the region, in television commercials and even on trains, the pet can be seen "Avogo", created for represent the Mexican avocado and reinforce its advertising promotion.
